About

A photo of an Asian woman with black hair smiling in front of a light-filled sky

Hi, my name is Josephine Leung (prounounced like "learn"). I started Hayvue so I could help artists and designers balance the creative and practical sides of their art – from iterating a current work to persisting through roadblocks to realizing their vision to delivering their art to their clients or colleagues.

I’ve always had a talent for helping people tap into their creativity and flesh out their ideas into a workable and presentable form. As a creative myself and someone who is so deeply moved by art in various forms, I understand the creative mind and the various struggles that creatives encounter. There is nothing quite like the gratification of persisting through a creative block and generating art that previously only existed as an idea or a feeling or a thought. It is this perseverance that I aim to help creatives with throughout their journey as working artists.

I spent several years doing this for Technology companies as a product manager – creating a product while balancing the product vision with business demands. This usually involved taking a vague idea and giving it shape and substance; collaborating with various teams; navigating around roadblocks; conducting research; and working within a framework of aggressive efficiency to refine, market, develop, and launch products and features. After many years, I realized I wanted to apply my skills to the creative world and help artists and designers materialize their vision.

In my spare time, I love learning couture sewing, knitting, and consuming art in various forms: films, writing, architectural spaces, photography, sculptures, paintings, and installations. As an MLIS-trained librarian, I will forever be a research and book nerd, and I feel antsy when my reading queue is empty.

I named my company Hayvue as a compound word that combines the Chinese word for "early morning light" (hay) with "perspective" in French (point du vue). "Hayvue" signifies the clarity that one feels during the early morning hours.


My skills

  • Creative Facilitation
  • Prototyping
  • Data Analysis
  • Research
  • User experience

I'm available for new jobs

Get in touch

Services

We help creatives using any combination of our services below.

  • Concept Development

    Flesh out your ideas, getting it out of your head and into a workable form that we can refine, iterate, and shape into something meaningful

  • Research

    Enrich your work with trustworthy, grounding research and the compelling stories that are often contained within accurate facts and data

  • Facilitation

    Learn tools and techniques that help accelerate work to the finish line

  • Work Enhancement

    Tap into deeper opportunities for your work to resonate with audiences

  • Prototyping

    Reduce uncertainty with testing that uncovers the most valuable aspects of your work and how it would behave in real-world scenarios

  • Work Validation

    Feel confident executing new ideas with validated research and an implementation plan that everyone can feel good about

Portfolio

View some of our past work with clients in the Technology industry.

Contact

info@hayvue.com
(1) 650 278 2303
San Francisco Bay Area
California
United States

A Slackbot Enhances the Employee Experience

Categories research development prototyping
Partial screenshot of a Slack application interface with a chatbot

Client

Non-profit organization

Description

The client wanted to address a nebulous issue plaguing their organization: why it was so difficult to find information within their organization. Rather than jump to solutions, I conducted several rounds of user research to fully understand the problem. Based on my research data, I created a few solutions to prototype. After careful evaluation from key team members, the client moved forward with a chatbot that operated within their organization's Slack application. This solution not only closed the gap between how information was distributed and how employees consumed information, but the solution also fit within their organizational goals and resources.

Skills

  • User interviews
  • Surveys
  • Prototyping

Templates Provide Unexpected Time-to-Value for Customers

Categories validation prototyping research
Screenshot of the guided user interface of an software product

Client

Hardware and software company

Description

The client had an ambitious product idea that would require considerable resources to complete. To make the best use of their limited resources, I was commissioned to evaluate the best way to create a proof of concept and a go-to-market plan should the product move forward. With a vague outline of this product concept, I conducted user interviews and market research to provide enough information for a proof of concept that all relevant teams could support and revealed previously unknown user value that the product could leverage. Valuable insight gleaned from user research provided a plan for a product roadmap and feature releases. In my exploration process, my collabroation methods were also able to break down department silos and unite teams with enhanced communication and collaboration skills.

Skills

  • user interviews
  • product-market fit
  • facilitation

A Re-Org Provides Opportunities for Collaboration and Fun

Categories facilitation
A wide view of a boardgame that visualizes the working relationship within a recently re-organized department

Client

A software company

Description

A company reorganization required several teams to merge into a single department. With multiple team projects all sharing the same pool of resources, the client struggled with how to unify and motivate team members. I conducted several team-building exercises and workshops to get members excited to work together and find new ways to reach common goals. The culmination of my work with the client was the creation of a visual aid in the form of a board game intended to illustrate how team members would work together to reach their shared outcome - to provide top-level service to their users. Boundaries, workflows, and conditions were illustrated in a visually appealling and understandable format that injected a sense of play and fun in the client's workplace dynamic.

Skills

  • user interviews
  • clustering
  • how might we

A UI Refresh Cuts Down On Task Completion Time

Categories enhancement research
A closeup snapshot of a guided user interface with the focus on the responsive nature of the new interface

Client

A software company

Description

The client wanted to simplify their users' time to task completion during a critical step in the product's workflow. Using user research data, I worked with designers and engineers to refresh the user interface to reduce the steps to task completion and eliminate the potential need to leave the interface before task completion. User interface changes such as enhanced search functionality, an optional information panel accessible within the same screen, and a responsive digital workspace allowed users to customize the client's product to their needs and behavior as opposed to adapting their behavior to the product which reduced their task completion time.

Skills

  • user interviews
  • prototyping

A Structured Framework and Empathetic Questioning Provide Fruitful Prototype Testing

Categories enhancement prototyping research
A snapshot of a redesign mockup of a company intranet with hypothetical text

Client

A non-profit company

Description

The client wanted a way to improve the search results on its company intranet, which rarely returned the information employees were looking for. After conducting user interviews and analyzing behavioral data, I created user personas as a way to better understand the types of users, their behaviors, and create solutions that would address themes in the data. Further prototype testing allowed me to eliminate the prototypes that were the least effective, resulting in the implementation of a solution that required minimal resourses to maintain, yet yielded increases in user satisfaction and active monthly user sessions.

Skills

  • user interviews
  • prototyping
  • surveys

Keeping a Product Tour Simple

Categories enhancement prototyping
Closeup screenshot of the Slack icon with an informational icon and the accompanying text that gives users more information about the feature.

Client

A software company

Description

The client's existing product tour for trial users yielded low conversion rates. Analyzing user behavior data and conducting competitive research, I created a simplified product walk-through that would give users a feel for the product; promote the client's market differentiator; and provide an opportunity for the user to articulate their own use case for the client's product, thereby providing the client with use case data that could be used for future product enhancements.

Skills

  • competitive research
  • user interviews