Services

We've helped clients using a combination of our services below.

  • Concept Development

    Move from problem to solution space with features that create meaningful customer experiences

  • Prototyping

    Reduce uncertainty with testing that uncovers the most valuable aspects of your product and how it would work in real-world scenarios

  • Concept Validation

    Feel confident executing new ideas with validated research and an implementation plan that all teams can feel good about

  • Product Enhancement

    Tap into deeper opportunities for your product to deliver customer value

  • Facilitation

    Equip your teams with communication and collaboration tools that accelerate projects to the finish line

  • Research

    Move beyond assumptions and find out how customers experience your product

I'm available for new jobs

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Projects

View some of our past work

About

A little bit about me

A photo of an Asian woman smiling in front of a light-filled sky

Hi, my name is Josephine Leung (prounounced like "learn"). I started Hayvue so I could help organizations create delightful customer experiences. I have worked in domains as varied as Education, Government, Healthcare, Retail, and Technology. No matter the field, I apply strategy, research, creative problem solving, emotional intelligence, and a framework of aggressive efficiency to create environments where teams feel focused and empowered, resulting in the delivery of truly impactful outcomes for my clients and their customers.

Clients have praised my commitment to delivery; my navigation in sensitive social landscapes; my agility in "cutting through the noise" to focus work that is truly purposeful; and my curatorial instinct to drive goals to completion.

I named my company Hayvue as a compound word that combines the Chinese word for "early morning light" (hay) with "perspective" (point du vue in French). "Hayvue" signifies the clarity that one feels during the early morning hours.


My skills

  • User Research
  • Prototyping
  • Data Analysis
  • Facilitation
  • Market Research and Strategy
  • User experience

Contact

info@hayvue.com
(1) 650 278 2303
San Francisco Bay Area
California
United States

A Slackbot Enhances the Employee Experience

Categories research development prototyping
Partial screenshot of a Slack application interface with a chatbot

Client

Non-profit Technology organization

Description

The client wanted to address a nebulous issue plaguing their organization: why it was so difficult to find information within their organization. Rather than jump to soutions, I conducted several rounds of user research to fully understand the problem. Based on my research data, I created a few solutions to prototype. After careful evaluation from key team members, the client moved forward with a chatbot that operated within their organization's Slack application. This solution not only closed the gap between how information was distributed and how employees consumed information, but the solution also fit within their organizational goals and resources.

Skills

  • User interviews
  • Surveys
  • Prototyping

Integration Templates Provide Unexpected Time-to-Value for Customers

Categories validation prototyping research
Screenshot of the guided user interface of an software product showing two categories: Recently Used and Connections by Categories

Description

The client had an ambitious product idea that would require considerable resources to complete. To make the best use of their resources, I was commissioned evaluate the best way to create a proof of concept and how to move foward with the product. With a vague outline of this product, I conducted user interviews and market research to provide enough information for a proof of concept that all relevant teams could support. Valuable insight gleaned from user research provided a plan for a product roadmap and feature releases. In my exploration process, my collabroation methods were also able to break down department silos and unite teams with enhanced communication and collaboration skills.

Client

Hardware and software company

Skills

  • user interviews
  • product-market fit
  • facilitation

A Re-Org Provides Opportunities for Collaboration and Fun

Categories facilitation
A wide view of a boardgame that visualizes the working relationship within a recently re-organized department

Description

A company reorganization required several teams to merge into a single department. With multiple team projects all sharing the same pool of resources, the client struggled with how to unify and motivate team members. I conducted several team-building exercises and workshops to get members excited to work together and find new ways to reach common goals. The culmination of my work with the client was the creation of a visual aid in the form of a board game inteded to illustrate how team members would work together to reach their shared outcome - to provide top-level service to their users. Boundaries, limitations, and conditions were illustrated in a visually appealling and understandable format that injected a sense of play and fun in the client's workplace dynammic.

Client

A software company

Skills

  • user interviews
  • clustering
  • how might we

A UI refresh cuts down on task completion time

Categories enhancement research
A closeup snapshot of a guided user interface with the focus on the responsive nature of the new interface

Description

The client wanted to simply their users' time to task completion during a critical step in the product's workflow. Using user resaerch data, I worked with designers and engineers to refresh the user interface so reduce the steps to task completion and eliminate the potential need to leave the interface before task completion. User interface changes such as enhanced search functionality, an optional informational panel that users can eliminate if needed, and a responsive digital workspace allowed users to customize the client's product to their needs and behavior as opposed to adapting their behavior to the product.

Client

A software company

Skills

  • user interviews
  • prototyping

A Structured Framework and Empathetic Questioning Provide Fruitful Prototype Testing

Categories enhancement prototyping research
A snapshot of a redesign mockup of a company intranet with hypothetical text

Description

The client wanted a way to improve the search results on its company intranet, which rarely returned the information employees were looking for. After conducting user interviews and analyzing behavioral data, I created user personas as a way to better understand the types of users, their behaviors, and create solutions that would address themes in the data. Further prototype testing allowed me to eliminate the prototypes that were the least effective, resulting in the implementation of a solution that required minimal resourses to maintain, yet yielded increases in user satisfaction and active monthly user sessions.

Client

A non-profit company

Skills

  • user interviews
  • prototyping
  • surveys

Keeping a Product Tour Simple

Categories enhancement prototyping
Closeup screenshot of the Slack icon with an informational icon and the accompanying text that gives users more information about the feature.

Description

The client's existing product tour for trial users yielded low conversion rates. Analyzing user behavior data and conducting competitive research, I created a simplified product walk-through that would give users a feel for the product; promote the client's market differentiator; and provide an opportunity for the user to articulate their own use case for the client's product, thereby providing the client with use case data that could be used for future product enhancements.

Client

Non-profit foundation

Skills

  • competitive research
  • user interviews